Please use this identifier to cite or link to this item: http://rportal.lib.ntnu.edu.tw:80/handle/77345300/15623
Title: Marketing of Electronic Information Resources
Authors:  
Nerisa Kamar 
Issue Date: Apr-2008
Publisher: 國立台灣師範大學圖書資訊研究所
Graduate Institute of Library and Information Studies
Abstract: This paper gives a brief overview of electronic information resources and services offered by The J.D. Rockefeller Research Library at Egerton University and the marketing of these resources. The paper examines the various reasons for marketing electronic information resources, with emphasis on the various, and illustrates marketing strategies used by J.D Rockefeller Research library towards effective utilization of the available resources in supporting research, teaching and learning. These strategies include use of posters, notices, brochures, telephone calls, Current Awareness Services (CAS), workshops & and seminars, and decentralization of services, among others. It concludes with a discussion of cost effective use of these strategies in research and teaching.
URI: http://rportal.lib.ntnu.edu.tw//handle/77345300/15623
Other Identifiers: ECBF739A-C9BD-212E-570C-08D8CE995471
Appears in Collections:圖書館學與資訊科學

Files in This Item:
File SizeFormat 
ntnulib_ja_A1201_3401_089.pdf189.28 kBAdobe PDFView/Open


Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.