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|Other Titles:||The Role of Unconscious and Conscious Thought in Decision Making of Difficult Problems|
Department of Educational Psychology, NTNU
The role of unconscious and conscious thought in making cell phone preference decisions was investigated in two experiments. In Experiment 1, participants were presented with a simple decision problem related to cell phone preferences. In Experiment 2, a more complex problem related to cell phone preferences was presented to the participants. Results from these two experiments showed that unconscious thinkers made no better decisions than conscious thinkers did. The participants were then divided into two groups according to the difficulty in making cell phone preference decisions. It was found that, for the group of participants who made cell phone preference decisions without much difficulty, unconscious thinkers made no better decisions than conscious thinkers did. However, unconscious thinkers were found to make better decisions than conscious thinkers did for the group of participants who made the decisions with relatively much difficulty. Results of this study suggested that decisions about the issues which seemed to be complex from the viewpoint of the participants could be better approached by unconscious thought. Possible applications for the results to education were also discussed.
|Appears in Collections:||教育心理學報|
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