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A Study of Mobile TV Services in Taiwan
The trend of digital convergence has served to distribute digital content via wireless transmission to different platforms. Services in the analog age of old were clearly distinguished, but have grown more diverse yet unified on the advancement of digital broadcasting technologies as well as the stimulus of user-oriented business development. The demarcation among transmission media of digital content has been blurred with the convergence of various platforms - such as broadcasting, telecommunications, and networks - thereby creating the boom in cross-platform transmission of audio, video, and data. Feeding clear, real-time video ubiquitously to users is the most important basic service of mobile TV. However, following the completion of mobile TV infrastructure construction, related companies need to develop accessible service content different from traditional TV, develop user-friendly interfaces, and produce interactive and value-added service content, so as to coax consumers into becoming long-term users of mobile TV, and to create significant differentiation with traditional TV. This research brings together worldwide data on mobile TV and examines current development trends in the global mobile TV sector. Furthermore, intensive interviews with relevant companies were conducted to garner information on the current development, strategic planning, and development variables of mobile TV service content. Online surveys were also used in order to understand consumers' expectations of programs and data services on mobile TV. The research results show that mobile TV operators are currently faced with several urgent issues, including the lack of clearly defined laws and regulations and problems with license issuance. These issues are expected to have an impact on the future investments of mobile TV operators as well as their competition and cooperation. This research also shows that programs most favored by consumers are news and entertainment, while the most requested data services include real-time traffic navigation and home security monitoring. The highest anticipation is for mixing applications and functions of other portable devices together, with traffic navigation, mobile communications, and music playback being the main combination.
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