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Using Push-pull Mode to Explore Intention Usage of "iTaiwan Free Wi-Fi"
iTaiwan free Wi-Fi
Network dangerous belief
In October 2011, Executive Yuan launched “iTaiwan free wireless Internet services” in the public areas and public transportation by providing wireless network for public use. In 2017, the government proposed “Public areas and public transportation iTaiwan wireless Internet proposal”, to promote iTaiwan across the country. This study explored the push and pull mode to investigate public intention to use “iTaiwan free Wi-Fi”. The questionnaire survey was administered, with a total of 286 valid questionnaires collected and analyzed by using structural equation modeling (SEM). The results indicated that the dangerous belief of Internet virtual community was positively related to push effect of science and technology policy and the pull effect is positively rrelated to personal needs. Push effect of science and technology policy showed no significant correlation towards perceived usefulness. However, the pull effect of personal needs showed a positive relation to usefulness. Usefulness toward satisfaction and satisfaction toward continuous intention to use both showed positive correlation. This study found that participants’ dangerous belief of internet was high. However, they still supported the government to promote free public Wi-Fi access. In conclusion, the demand for internet is growing, thus free public wireless network is necessary.
|Appears in Collections:||學位論文|
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