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The Learner’s Perceived and Mentoring to Agents career Planning Study- A life Insurance Industry as An Example
LIN, SAN JU
E-learning Continuance Intention
With the rapid development of information technology of this century, the style of educational training of many enterprises also gradually changes from offeringtraditional entities to incorporating digital learning system to help their staff’s acquiring new skills more effectively. Take an example from insurance industry. In order to save the training time that agents have to spend on the traditional courses, e-learning system, or the integration of traditional entity courses and e-learning have been adopted gradually to allow the agents do self-study of required knowledge and skills because of time and space flexibilities of these new models. In addition, the agency manager can also carry on individual instruction of tacit knowledge and quality consultation in extra curriculum time with a hope that the relationship between the trainer and trainees can be reliably established. It is also expected that the agents’ motivation, willingness of making effort and their work efficiency can be improved with the multiple ways of study and information resources which are newly offered via digital learning. This study investigates the e-learning from the learners’ perspective using the statistical linear modeling. The two main issues are 1.whether learners’ perception of usefulness and easiness of e-learning reflects the degree of satisfaction of their e-learning experience and 2.whether the degree of satisfaction of e-learning influences learners' continuance intention. In addition, whether the relationship between trainers and trainees established via e-learning and the trainees' perception of e-learning will influence the trainees' future career planning will also be discussed. The genetal findings of the current study include 1. cognitive absorption has a positive effect on perceived usefulness and perceived ease of use, 2. cognitive absorption and perceived ease of use have a positive effect on e-learning satisfaction, 3. e-learning satisfaction has a positive effect on e-learning continuance intention, and 4. mentoring cognitive and perceived ease of use have a positive effect on career planning.
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