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A SEM Study of T Banking Financial Consultant's Emotional Labor and Job Stress on Turnover Intention
Chien Cheh, Yu
In recent years, with re-organizations, financial institutions, financial holding and continuing the whole, under the competition has become increasingly heated, because in the era of low-profit, public demand for financial management, financial management tools with multiple financial products and complex financial environment so that financial consultant has doubled the pressure of the work. By the end of 2008 at the outbreak of financial turmoil, global stock markets plunged into a grief-ho, the financial storm of financial consultants, under heavy pressure even more. In order to avoid possible outbreak of a series of staff working under great stress caused by the tendency to leave the banking industry executives should be concerned about how to solve the financial pressure on the work of the consultants, make mental construction, it will not trigger a wave of resignation. In contrast, under high pressure environment and that the emotional labor plays an increasingly important role in the organization, and in the work of senior engineers with high-pressure high ethical standards in addition to the financial services industry, how to reduce staff turnover, recruitment and training savings the cost, but also the subject of the important, therefore, researchers in emotional labor, job pressure and the turnover intention to study the theme of separation, and emotional labor relations with the bank financial management more closely targeted at the consultant to study the related issues, hoping to use this empirical research provided by organizations, human resource development planning reference. In this study T Bank Commissioner for the financial consultants study, a total of 300 questionnaires issued, 270 were recovered by the deletion of waste volumes and invalid questionnaires, 237 valid questionnaires for its effective rate of 87.77 percent questionnaire. And then the software SPSS and LISREL analysis to verify the hypothesis of this study. This study showed that the basis of information as follows: (1) T bank financial consultants of emotional labor of surface acting have a significant impact on job pressure. (2) T bank financial consultants of emotional labor of deep acting have a significant impact on job pressure. (3) T bank financial consultant’s job pressure on turnover intention have a significant effect. (4) T bank financial consultant’s surface acting on turnover intention have no significant effect. (5) T bank financial consultant’s deep acting on turnover intention have no significant effect. (6) T bank financial consultant’s emotional labor of surface acting through job pressure on turnover intention have significant effect. (7) T bank financial consultant’s emotional labor of deep acting through job pressure on turnover intention have significant effect. Research findings to provide domestic financial-related industries to understand the mood of fiscal Commissioner of Labor and the working pressure acts on the separation tendency to identify the retention of good personnel policy and strategy, thereby enabling organizations towards the goal of sustainable development.
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