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Impact of Psychological Contract, Optimistic Personality and Perceived Organization Support on the Organizational Commitment
Perceived Organization Support
Sense of Happiness
In recent years, the banking industry in Taiwan has been lack of competitiveness due to the excessive number of banks, threats from foreign banks and the fund inefficiency. Banks should concentrate on their own core values and operate existing resources with more efficient ways, in order to lower costs and increase benefit. Therefore, managers and human resource personnel of an organization shall effectively enhance employees' organizational commitment by identifying the factors of organizational commitment and performing corresponding management and improvement approaches. The study primarily investigates the correlations between organizational commitment and psychological contract, optimistic personality and perceived organizational support, by analyzing the mediating effect of the sense of happiness, the intervening variable, between organizational commitment and psychological contract, optimistic personality and perceived organizational support. The study included financial product salespersons of Bank F as subjects, adopted sampling methods including online questionnaires, e-mails, regular mails and physical vi questionnaires for empirical data collection, and recovered 364 valid samples. The research result discovered that, (1) the psychological contract has a positive effect on the sense of happiness, (2) the optimistic personality has a positive effect on the sense of happiness, (3) the perceived organizational support has a positive effect on the sense of happiness, (4) the psychological contract has a positive effect on the organizational commitment, (5) the optimistic personality has a positive effect on the organizational commitment, (6) the perceived organizational support has a positive effect on the organizational commitment, (7) the sense of happiness has a positive effect on the organizational commitment, (8) the sense of happiness has a partial mediated effect between psychological contract and organizational commitment, (9) the sense of happiness has a complete effect between optimistic personality and organizational commitment, (10) the sense of happiness has a partial mediated effect between perceived organizational support and organizational commitment. The outcomes of the research are expected to provide beneficial references and different perspectives for future human resource management and staff management within the organizations for business operators. They are also expected to provide information and references for domestic researchers outside of the industry.
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