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A Qualitative Analysis: The Demand for High-end Senior Housing in Taiwan
Jacob Ming-Chung Tsai
In April 2018, Taiwan’s elderly population (aged 65 and over) broke through 14% and officially entered the advanced society. Compared with major Asian countries, the ratio of elderly people in Taiwan is second only to Japan, which is equivalent to that of South Korea. Therefore, the living space and public facilities of the daily life of the elderly group, as well as business opportunities such as medical care and health, are highly valued. This study takes "high-end senior housing" as the main axis. Through in-depth interviews with 13 respondents, the background spans the medical, construction, education, financial insurance, technology and other industries, aged between 50-70 years old. Following are the major findings of this study: 1.The core concerns of potential consumers for high-end senior housing are: medical, social, event space, security, and transportation functions. 2.In addition to paying great attention to physical health, potential consumers also attach great importance to the satisfaction of spiritual and social needs. 3.The "health condition" almost affects the willingness of all respondents to consume high-end senior housing; the "assets and expected disposable income after retirement" have divergent effects on consumer willingness; the "family factor" does not become a hindrance to consumer willingness. 4.Respondents who want residents to present homogeneity are mainly considering the fit of living patterns with their neighbors. Respondents who want to present diversity in their households mainly want to increase the freshness and richness of their lives. 5.Potential consumers of high-end senior housing prefer "purchase of property rights" in terms of consumption patterns. The main reason is that consumers expect future value added or pass on to the next generation.
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