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Management Process Supporting the Transfer of Business Core Value into Humanity Focused Brand Image
business core value
Every enterprise is a brand. If a company can't find the area that it is good at, and give the opportunity to develop the manufacturer with full opportunity, then this enterprise has no industrial development prospects. The dilemma of Taiwan's development of brands is that ideas are not easy to change. When companies want to develop their own brands, theymust build their brands with familiar technology. The construction industry is a comprehensive service industry. It is known as the locomotive industry. With the economic development of Taiwan, the construction market has been plagued with porridge in recent years. The construction industry has faced serious difficulties in handling the case and has had a great impact on the large-scale construction industry. As an old construction factory in Taiwan, the case company has to develop its business strategy to take advantage of its own advantages, create lasting competitiveness, and consolidate brand possession. This is the current important topic of the case company. The purpose of this study is mainly to explore the founder. The established brand image, due to the alternation of generations, gradually creates the dilemma of potential brand value dilution, how the brand image and the unique value transmission in the construction market should continue Keywords： brand image, brand equity, value chain, business strategy, business core value
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