Please use this identifier to cite or link to this item: http://rportal.lib.ntnu.edu.tw:80/handle/20.500.12235/94757
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dc.contributor沈永正zh_TW
dc.contributorYung-Cheng Shenen_US
dc.contributor.author曾筱君zh_TW
dc.contributor.authorHsiao-Chun Tsengen_US
dc.date.accessioned2019-09-03T09:59:05Z-
dc.date.available不公開
dc.date.available2019-09-03T09:59:05Z-
dc.date.issued2013
dc.identifierGN0699550133
dc.identifier.urihttp://etds.lib.ntnu.edu.tw/cgi-bin/gs32/gsweb.cgi?o=dstdcdr&s=id=%22GN0699550133%22.&%22.id.&
dc.identifier.urihttp://rportal.lib.ntnu.edu.tw:80/handle/20.500.12235/94757-
dc.description.abstract同化對比作用在實體環境中廣泛被運用,業者運用消費者心理,讓其產品與腦海中特定商品比較時能夠勝出,而做足了努力。哪些情況下會產生同化效果,哪些情況下會產生對比效果,一直是學者不斷在探索的議題,並應用在行銷廣告領域。 而這股戰火隨著科技的發展而蔓延到網際網路,網路行銷已經是種普遍的概念,本研究欲將同化對比效果在網際網路環境做驗證,因此選定了相似性(similarity)與區辨性(Distinctiveness)在網路上做實驗,探討同樣的變數在網路環境中是否也能引起同樣的同化對比效果。zh_TW
dc.description.sponsorship管理研究所zh_TW
dc.language中文
dc.subject同化效果zh_TW
dc.subject對比效果zh_TW
dc.subject背景效果zh_TW
dc.subject相似性zh_TW
dc.subject區辨性zh_TW
dc.subject網路行銷zh_TW
dc.subjectAssimlation effecten_US
dc.subjectcontrast effecten_US
dc.subjectcontext effecten_US
dc.subjectsimilarityen_US
dc.subjectdistinctivenessen_US
dc.subjectonline marketingen_US
dc.title網路瀏覽行為的背景效果zh_TW
dc.titleThe Context Effect on web browsing.en_US
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