Please use this identifier to cite or link to this item: http://rportal.lib.ntnu.edu.tw:80/handle/20.500.12235/94742
Title: The Effect of Argument Quantity on Product Attitude and Attitude Certainty
The Effect of Argument Quantity on Product Attitude and Attitude Certainty
Authors: 蕭中強
Chung-Chiang Hsiao
桑吉
Gediminas Sungaila
Keywords: 態度確定性
語境效應
態度的轉變
不明確的參數
確定的
偏置校正
Attitude Certainty
Context Effect
Attitude Change
Ambiguous Argument
Unambiguous Argument
Bias Correction
Issue Date: 2011
Abstract: The aim of our thesis is to find out: what kind of effect does the amount of information has on consumers attitude and attitude certainty. Our research shows that when people are highly involved, amount of information has more effect on consumers certainty then on their attitude.
The aim of our thesis is to find out: what kind of effect does the amount of information has on consumers attitude and attitude certainty. Our research shows that when people are highly involved, amount of information has more effect on consumers certainty then on their attitude.
URI: http://etds.lib.ntnu.edu.tw/cgi-bin/gs32/gsweb.cgi?o=dstdcdr&s=%22http://etds.lib.ntnu.edu.tw/cgi-bin/gs32/gsweb.cgi?o=dstdcdr&s=id=%22GN0698550148%22.&%22.id.&
http://rportal.lib.ntnu.edu.tw:80/handle/20.500.12235/94742
Other Identifiers: GN0698550148
Appears in Collections:學位論文

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