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An Empirical Study of the Implementation of Corporate Social Responsibility And Constructing the Process Model：Evidence from Electronic Industry of Taiwan
Corporate Social Responsibility (CSR)
Corporate social responsibility (CSR) is critical to sustainable business. It has become a global issue receiving much attention in both western and eastern countries. The purpose of this research is to explore the divergent implementation models and processes of corporate social responsibility through case study. The study chose three information technology enterprises for exploring the practice of corporate social responsibility from the perspectives of Confucianism. The dimensions of corporate social responsibility in this research include ethic value, impact factors; practice approach and corporate actions. The researcher also conducted interviews with the CEO, managerial staff and key stakeholders in order to understand how corporate ethic values affect the relationships among the internal and external stakeholders. Fifteen stakeholders from the three cases were interviewed to depict the divergent implementation processes of CSR. Data were analyzed through content analysis strategies. The results of this study reveal that business executives in all of the three corporate highly regard Confucian ethics and abide by the hierarchical human relationship even in the business environment. Those who have religious beliefs tend to be more persistent with implementing corporate social responsibility. Because of such ethical value, they pay more attention to the stakeholders within the corporate than those outside. The three corporate also pay much attention to customer satisfaction and environmental protection. They encourage employees to participate in community activities with corporate code. Overall, the three information technology enterprises take an inward-out and top-down approach to implementing their corporate social responsibility. Most importantly, this research found that the corporate leaders’commitment to citizenship advocacy and religious beliefs help extend their corporate social responsibility practice to benefit more outside stakeholders.
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