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Research on the business model of Social Enterprise of Long-term care:Case in Duofu Corporation
Long-term care Industry
This research is a case study focusing on the role of social enterprises in long-term care industry, operation modes, and strategies in Duofu Corporation. It discusses from three perspectives: Economy marketability, Charity expansion, the balance of marketability and charity: Sustainable development. In addition, comments and suggestions on long-term care industry with the intervene of social enterpreise are provided. According to the triple bottom line analysis, the concept of Duofu Corporation is consistent with the definition of the social and economic aspects of EMES. As for the evironmental aspect, in January 2015, Duofu Corporation began operating in local communities. It keeps working with neighborhood magistrates of the local communities and local hospice agencies. Furthermore, Duofu Corporation currently has been making efforts in righting revenue and in striking the balance between marketability and charity. In terms of the business model of social enterprise of long-term care, three conclusions are made as follows. 1. The supply and demand of market operation: Doufu’s privatization ameliorates government’s welfare failure, and it develops multi-markets, such as accessible travel, which provided breathing space. Besides, Doufu provides regional and medical shuttles that cause high medical costs. As a result, the overall service costs a high price. 2. Charity expansion: To compare the differences between social enterprises and general corporations, Duofu has a prior consideration of appropriate location selection and expansion. The development of two-sided platforms, cross-industry alliance, and GISA to expand the business operation are superiorly concerned. 3. The balance of marketability and charity - Sustainable development: Duofu has an abundance of know-how experiences. It offers each customer personalized service based on their needs. Its operation in local community can not only increase more positive social image, but popularize the commute medical shuttles, aids sales and accessible travel. In all, the present study not only sheds some lights on Duofu’s case and the transformation from long-term care industry to the social enterprise but gives some directions for the future studies.
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