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An Analysis of the Answers of Social Q&A-based Consumer Health Information
consumer health information
Due to the advancement of the Internet, consumers have grown increasingly concerned about their own health problems and the health problems of their friends and relatives. As a result, the general public seeks answers to health-related issues through the Internet with high penetration rates. Consumers usually obtain healthcare information of concerns through the “Social Q&A platform.” This research covers the observation of “Medicine and Healthcare”, a subcategory under “science and medical care” on Yahoo! Answers Classification and adopted the 1500 knowledge questions whose evaluations were 100% completed in 2012 as the research data. Through the content analysis method, an insight was gained into the answers to the health information of consumers on the health information social Q&A platform to evaluate and discuss how to improve the quality of the health information of consumers on the said platform. The results show that the ratings of the Yahoo! Answers Consumer Health Information respondents had no effect on theproduction of the “best answers.” The contents of the “best answers” in the “body sculpting and weight loss” category were erroneous and provide the most number of “hyperlinks” and “advertisements.” The answers of Yahoo! Answers to Knowledge Questions+ mostly include text descriptions, and the respondents give emphasis to sharing. “ Plagiarism is a serious problem for the “best answers” contents, and the references of the answers are mostly noted as “own experiences.” Yahoo! Answers shows weak social interaction. Evaluation knowledge questions and points awarded by the system are totally unappealing to the Yahoo! Answers users. Finally, based on the research results, suggestions were put forth for follow-up research and development.
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