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The impact of news reports by the print media on H1N1 vaccination
This study was to analyze the relationship between the daily count of people vaccinated against the H1N1 flu and data from the media monitoring system operated by the Taiwan Centers for Disease Control from November 1, 2009, to February 24, 2010. The main research objectives include an analysis of main policy issues related to H1N1 vaccination covered by the press during the H1N1 pandemic, and Analysis of the proportion of positive versus negative coverage of H1N1 vaccination policy in the media in order to understand how the media influence government vaccination policy and its implementation. An investigation of whether and to what extent the press influences the public’s willingness to receive the H1N1 vaccine. (The four major daily newspapers in Taiwan were used as the basis for analysis.) After analyzing materials from the four main newspapers and the daily counts of people vaccinated against the H1N1 flu using methods including descriptive analysis, analysis of correlation and regression analysis, the following conclusions were drawn: 1.Content in four main media seemed to not have great influence over the number of vaccinated individuals. 2.The print media remained neutral during the research period, and they did not carry a large number of positive or negative reports. This shows that the mainstream media remained largely neutral. 3.The outcomes show that the government’s disease control policy and public relation measures have great effects; therefore, more focus should be placed upon marketing government policy, advocacy, and health education and promotion in the future.
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