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Web-based Design in Business Chinese Courses for Thai Chinese Learners
Web-based Teaching Resources
China has become one of the world’s fastest-growing economies. Many economists speculate that China could become the world’s largest economy at some point in the near future. This growth has lead to Business Chinese becoming more and more important as a field of learning these days. The purpose of this study was to find principle concepts for designing the influences of web-based teaching in Business Chinese courses for Thai Chinese learners. There is a total of six chapters in this study. Chapter one – Introduction - presents the rationale behind why this study was undertaken and the value of such research, including an explanation of why it is important for Thai Chinese Learners to have a web-based teaching resource especially dedicated to them. The challenges and problems of this study and how they were addressed are indicated in this part as well. Chapter two—Literature Review, elaborates on the background knowledge of Thai Taiwanese expatriate managers coming to Thailand in pursuing their investments, the most popular reasons for why they chose Thailand as their base of investment, and what their motivations are. In the area of teaching, this chapter gives readers a general history of Teaching Chinese in Thailand, and then further elaborates on the concepts of teaching in Business Chinese and Chinese culture, web-based assisted language teaching and instructional designs. Chapter three—Methodology, presents Development Research and Content Analysis methodologies as the research methods utilized in this study. As such, this study gathered data by conducting four in-depth interviews with both Thai Taiwanese expatriate managers and employees, and using prepared and structured questionnaires for conducting Business Chinese Needs Analysis. A total of 278 questionnaires were sent to Thai teachers teaching Chinese and Thai students learning Chinese in Thailand’s universities and from this distribution, 212 responses were received and used as the sample population for this study. Chapter four—Thailand’s Business Chinese Needs Analysis, analyzes the data gathered from several related fields and arrived at the principle concepts of a Business Chinese web design. Chapter five—Business Chinese Web Design, explains the web-based teaching resources as a building block upon which the theories came from the Needs Analysis and then further aligned with the results derived from all of the in-depth interviews. Chapter six—Conclusions, describes findings from the entire exercise of this study, and along with the limitations as stated in this study, further work and future research are recommended. This study reveals the results coming from the respondents who filled out the questionnaires and indicates that they needed to be more proficient in their Business Chinese knowledge, moreover, a web-based course for teaching Business Chinese is recommended to with five basic functions: 1) implementing with voice pronunciation function in Chinese words and sentences; 2) preferring Chinese pinyin; 3) using Simplified Chinese Characters; 4) teaching through the use of Thai language; 5) providing some related Chinese organizational cultures. Part of the developed web-based teaching of Business Chinese was received well and was found to meet respondents’ expectations. It is therefore recommended that to further improve learning levels for teaching practical Business Chinese dialogues in an environment rich in online learning technologies, such as creating flash animations or shooting a short film in real business situations, is highly effective and will yield more positive results than traditional learning styles.
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