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Junior high students
consumer oriented education
consumers’ consciousness on rights
ABSTRACT The present study is intended to look into consumers’ consciousness on rights held by junior high students in Taipei City and further probe into the variables concerned. The survey in the present study was conducted by with the “Questionnaire Survey on Consumers’ Consciousness on Rights Held by Junior High Students in Taipei City” established by the Author as the tool. The target subjects were junior high students studying in Taipei City in Academic Year 2007. A total of 1,325 valid samples were successfully obtained. Through “Goodness of Fit” inspection to check and verify whether the genders, school years samples were consistent with parameter distribution. Through use of descriptive statistics, it presents the distribution of the frequencies of samples in consumers’ consciousness on rights, the central tendency and dispersion tendency. Further with use of one-way ANOVA to analyze various variables (school years, genders, parents’ occupations, parents’ education levels, family social and economic rankings, amounts of disposable money every month, the time of watching television every week) to look into the differentials of scores in consumers’ consciousness on rights. If the differential is up to the significance level of 0.05, we further conducted post-comparison through Scheff method. The present study brought up significant findings, notably including the following: I. In Taipei City, junior high students demonstrate a fair performance in the aspect of consumers’ consciousness awareness on rights. II. In Taipei City, junior high students demonstrate a fair performance in the aspect of consumers’ consciousness actions on rights. III. The junior high students in Taipei City demonstrate a significant difference in different school years, different parent occupations, different parent education levels, different family social and economic rankings in terms of overall consumers’ consciousness awareness on rights. IV. The junior high students in Taipei City demonstrate a significant difference in different school years, different parent occupations, different parent education levels, different family social and economic rankings in terms of overall consumers’ consciousness actions on rights. On the grounds of the aforementioned findings, a few proposals below are offered: I. Try to transform the consumers’ consciousness on rights into concrete indices of competence. II. Try to encourage design of consumers’ consciousness on rights oriented curricula, studies and teaching programs. III. Try to cover the subjects of consumers’ consciousness on rights into the programs of faculty education. IV. Try to work out publications on consumers’ rights oriented to junior high students. V. Try to host symposiums and workshops on the going consumer issues. VI. Try to enhance consumers’ consciousness on rights oriented curricula at schools. VII. Try to encourage parents to focus on consumers’ consciousness on rights to offer education at right chances in daily routines. VIII. Try to encourage junior high students to learn and culture consumers’ consciousness on rights on their own initiative. IX. Try to support mass media to guide public into Consumer Protection Law upon a report on consumer dispute. X. Try to encourage scholars to conduct study and inspection over consumers’ consciousness education and hands-on experiences accumulated in such education in other countries.
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