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The Research of Policy Marketing and Public Relationship of Thesis on the Interaction of Government and Media
Huang, Jen-cheih, Ph.D.
the fourth power(the fourth estate)
The media in Taiwan was sprouted and boomed, after its political democratization and free of press (media). The relationship on how to maintain a good and supervised interactive relationship between government and media, and with the positive and support attitude by the strength of mass media, transmitting the vital government policy and information to the people, enabling government to promote all planned policies smoothly. It is not only to be anticipated by the people, but also to be paid attention by all government officials as an important topic of study. The structures of this thesis are as under: Chapter 1. -- Preface Interpreting the motivation and purpose of study Contents and procedure of study Methods and structure of study Sphere and limitation of study The definition of keywords and literature research Chapter 2. -- The research of related policy marketing theory Studying the application for marketing concept Basic concept of policy marketing The combination of policy marketing Mode of policy marketing Chapter 3. -- The research of public relationship The theory of public relationship The theory of government public relationship The research of the fourth power (the fourth estate) theory The policy marketing and public relationship Chapter 4. -- Function of role for government and media Interacting mode between government and media Role and function of media Role and function of government Government and media demands The media’s role in the policy marketing Chapter 5. -- Current situation and problem analyses The interaction of policy marketing and media The interpretation of policy marketing Current situation of government press operation Current interacting analyses between government and media The Causes and problems of policy marketing Chapter 6. -- Policy on how to improve the relationship between government and media. Interacting between government and media. Set-up standard of operation Tactics of forming an organizations image Tactics between policy marketing and media cooperation Chapter 7. -- Conclusion Study to discover Study to suggest Visions for future study In my personal opinion, excepting assist and support government to promote public policy, the media should positively play the role of the fourth power (the fourth estate), to supervise the government doing a good job for all administrative works.
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