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Discussion the Campaign Winning Factors of Women Legislators in the Great Taipei Areas －the Sixth Legislator Election for Example.
Legislator of women
The Legislative Yuan is the important power stage that political parties compete for in our country, and is the main target of every politician’s campaign. The women legislators in Congress represent all of the women of our country who participate in government and political affairs. In order to study the internal and external factors of a winning campaign, I chose the women legislators of the Sixth Legislative Yuan in the greater Taipei area as the subjects in this research for the purpose of increasing the number of women legislators and constructing a winning campaign model for them. First, in this article I discussed some other relative researches using a document analysis method. Second, I analyzed the campaign of the sixth legislative election, including the political environments of the greater Taipei area and the research subjects in this campaign. Third, I wrote down and arranged records by interviewing the research subjects and social elites using a focus group method and conducting in-depth interviews. This research really helped me to understand the beneficial and detrimental powers for women to be legislators. I also discovered the important internal and external factors to help women candidates create a successful campaign. Finally, I will predict the influence that women candidates will have in the seventh legislative campaign of single member districts. Integrating the research results of the documents and interview records, the advantages for women legislators while campaigning is their feminine warmth and tenderness that will bring harmony within the election precinct atmosphere, which will attract the voters. On the other hand, the disadvantage is that issues about women often fail to create a sympathetic response of media, which is unfavorable in attracting women voters. However, the first discovery in this research is that if women have political identities, they will free themselves from their stereotypical female roles and be able to compete with males. Regarding the most important internal and external factors for women legislators to be elected, the most important internal factors are as follows: personality, political advantage, and election marketing. The most important external ones are as follows: political atmosphere, precinct competition, and crisis decision making. This is the second discovery of the research. The third discovery is that women legislative candidates will face unfavorable competition between men and women because of the change of the election system for the seventh election; however, it is not unfavorable for those women candidates who have good images, social energies and outstanding abilities to integrate their resources. According to these results, I will propose an outline of the linking factors–personality, political advantage, political atmosphere, precinct competition, election marketing, and crisis decision making for women legislative candidates–in order to create a winning and successful campaign model for women legislators.
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