Please use this identifier to cite or link to this item: http://rportal.lib.ntnu.edu.tw:80/handle/20.500.12235/84808
Title: 組織品牌與企業網站對組織吸引力之影響探討
The Effect of Organization Brand and Website Contents on Organizational Attractiveness
Authors: 葉俶禎
Yeh, Chu-Zhen
方敏
Fang, Min
Keywords: 組織吸引力
組織品牌
企業網站
網路招募
Organizational Attractiveness
Organization Brand
Organization Website
Web-based Recruitment
Issue Date: 2016
Abstract: This study aims to examine the relationships among organization brand, organizational attractiveness and organization website contents. More importantly, it aims to investigate the moderating effect of website content on the relationship between organization brand and organizational attractiveness. The target sample were 266 under-graduate junior and senior students and graduate students studying in colleges in Taiwan because they are more likely to reflect the intentions of job seekers of the new generation. The analysis was conducted using SPSS and AMOS. The result showed that organization brand was positively correlated with organizational attractiveness. However, website content showed no moderating effect on the relationship between organization brand and organizational attractiveness. Instead, it has more a direct impact on organizational attractiveness.
This study aims to examine the relationships among organization brand, organizational attractiveness and organization website contents. More importantly, it aims to investigate the moderating effect of website content on the relationship between organization brand and organizational attractiveness. The target sample were 266 under-graduate junior and senior students and graduate students studying in colleges in Taiwan because they are more likely to reflect the intentions of job seekers of the new generation. The analysis was conducted using SPSS and AMOS. The result showed that organization brand was positively correlated with organizational attractiveness. However, website content showed no moderating effect on the relationship between organization brand and organizational attractiveness. Instead, it has more a direct impact on organizational attractiveness.
URI: http://etds.lib.ntnu.edu.tw/cgi-bin/gs32/gsweb.cgi?o=dstdcdr&s=%22http://etds.lib.ntnu.edu.tw/cgi-bin/gs32/gsweb.cgi?o=dstdcdr&s=id=%22G060386005I%22.&%22.id.&
http://rportal.lib.ntnu.edu.tw:80/handle/20.500.12235/84808
Other Identifiers: G060386005I
Appears in Collections:學位論文

Files in This Item:
File SizeFormat 
060386005i01.pdf2.35 MBAdobe PDFView/Open


Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.