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Title: Rational or irrational? The comparison between manufacturer brand and co-brand in attitude and purchase intention
Authors: 國立臺灣師範大學體育學系
Kuo, C. C.
Cheng, C. F.
Chen, M. Y.
Ye, Y. C.
Issue Date: 1-Jan-2013
Other Identifiers: ntnulib_tp_F0105_02_041
Appears in Collections:教師著作

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