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|Publisher:||臺北市 ： 中華民國課程與教學學會|
The purpose of this study was to explore the effectiveness of a curriculum on tobacco advertisement and media literacy for the elementary school children with a non-equivalent pretest-posttest control group design. The sample was consisted of 4 classes of the six-grade students in one elementary school as experimental school and two classes from the other elementary school in the same educational district as the out-of-school control group(n=47). The sample from the first school was randomly assigned into the experimental (n=53) and the control (n=55) groups with two classes in each group. Only the students from the experimental group received the intervention curriculum of 6 units for 3 weeks(240 minutes)and the two control groups received nothing. Three groups filled out the pretest, posttest and delayed–posttest questionnaires. One–way Analysis of Covariance and Repeated Measure of Analysis of Covariance were used to test the hypotheses. The findings in this study were as following: 1. There was immediate effect on the awareness of tobacco advertisement of the media, tobacco advertisement recognition, and expectancies of smoking. 2. One month after the curriculum, the subjects in the experimental group were still better in the awareness tobacco advertisement, tobacco advertisement cognition, and had less expectancies on smoking than the control groups. 3. The score of behavior intention of refusing smoking in the experimental group was not significantly different between experimental and control groups immediately after the intervention; but was significantly greater than control group one month later. 4. The subjects expressed favorite reactions and opinions with the curriculum and enjoyed the activities during the intervention.
|Appears in Collections:||教師著作|
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