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The Insights Derived from Sociology by Mass Communication Research on Audiences
This paper aims to explore the contributions of sociology to communication studies, using Taiwanese scholars’ research as examples. It begins with a review of the similarities between sociology and mass communication research and explores the common connections in media texts, organizations, and audiences. It then analyzes how audience studies have been inspired by various theories of sociology. The analyses indicate that Functionalism, Conflict Theory, and Evolution Perspectives have been the major resources, and the shift of theory origins appearing in audience research has echoed the development of sociology. Furthermore, research scope has broadened to encompass issues that have not been explored by mainstream communication studies. Finally, most studies have focused on audiences’ subjectivity, but they have shown different results, some supporting and yet some opposing theories of sociology. To conclude, the insights derived from sociology are presented in both the broadening of research scope and the dialects concerning audiences’ subjectivity.
|Appears in Collections:||教師著作|
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