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Art School for Children
visual identity of Brand Image Design
After visiting certain art schools for children, we found most of them are individual-based and the way of their operation are still very traditional, in terms of their teaching resources, teaching materials, and designs of interior space and of brand identities. Hence, in this study we try to apply theories of management, marketing and strategies into the business of art education organizations which are not within the formal educational system. The focus of this study is the management of brand identity of art schools, and by means of it, we aim to make their brand image more functional and recognizable, which can in turn promotetheir good service and reputation, and increase the future marketing superiority for extending their service and establishing new branches. In order to highlight the core values of educational organizations, the idea of brand image is introduced to the art education organization practices. Through the activities of designing, organizations can promote their basic ideas about teaching art and become more visible and comprehensible to potential customers. Once, the recognition system of the company identity and brand image established, educational organizations may increase the confidence and loyalty of customers as well. It is important to note that while putting the framework of theories of children painting development into teaching practices, the main tasks include not only to present the idea of education, the profession and distinguishable feature of the education organization but also to increase the marketing competition. In practice, the adoption of visual design into the management of brand image and identity is more practical and functional when it comes to marketing and promotion. Finally, this study will present an artwork of visual design of brand to show the whole idea with a case study, demonstrating the overall process of planning, from the basic elements of identity to the application items. The aim of this study is to carry out creation of art work based on the ground of theories, trying to enhance the effect of brand image by proper designing to achieve sustainable development of educational organizations. Through management of collaborative effort, it will become an organic, self-learning organization with flexibility, innovation and environmental adaptability.
|Appears in Collections:||學位論文|
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