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The Fine Artist's Self-Marketing---A Case of Chen Yi-Fei
Jin Ta Yuan
Mei Fang Wen
Abstract: Must become artist this line of business, in the former idea should be one kind “Devotee” profession, but in the real life, as if majority people didn’t dare to the “Artist” profession, the reason that an artist most basic is facing many “Survival” the question, because also in the middle of this has too many “Contradictions”. “Economy” and “Artist” between if can a closer union, whether the artist can survive in the nowadays practical life? As the enterprise body management profession has the condition which survives in the society. This research that one is good at the self-marketing take Chen Yi-Fei as an example. How discusses with fine artist to light, in the fit space position, own art idea in the suitable time makes the pinpointing, only then can develop the biggest benefit .Have left behind business and art will a “very perfect” fuse in together life way. “Chen Yi-Fei Phenomenon” may inquire into an artist can develop by own limited condition belongs to its individual brand of infinite commercial art, and carries forward incisively the self-marketing idea. Chen Yi-Fei make art business dealing and the creativity self-marketing for its goal and the strategy principle, own management and design and establishment “Yi-Fei” group, to show the self-marketing hope and the pursue, unfolds an artist's business ambition and the intense social sense of responsibility. Generally specifically, this research Chen Yi-Fei succeeds the conclusion to have the following three essentials:. (1)Grasps the artist own superiority condition effectively.Manipulation variation superiority strategy. (2)Effective grasping trend of the times and market demand.Manipulation approval、demand strategy、sponsor strategy、platform strategy. (3)Effectively grasps an artist self-marketing essence. Manipulation modernized tool、celebrity effect strategy、social person strategy. Chen Yi-Fei's entire wrap artist self-marketing process, enables him to become widely known, nobody did not know and is known to everybody the flagship artist, his value has led art into general common populace, his fervor advanced boldly a development art business zealously with the process, he satisfied an artist also to satisfy an artist to the beautiful request for the wealth pursuance； He became the artist's paragon and raised the general populations to the happy thing fervor, and also relying on individual strength, let the artistic industry start out a living way, he is neither non-artist not entrepreneur, motion activist …and so on can describe that, In fact he attempts to unfold an artist “Hero” special characteristic and “Superhuman” the style.
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