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Activation and business strategies of Taiwan's industrial heritage –A Case Study of the Taichung Cultural& Creative Industries Park
Cultural and Creative Industries
|Abstract:||臺中文創園區自2005年起以公辦公營形式營運，迄今已十二年。本研究以日據時期工業建築舊酒廠的活化經營策略研究出發，探討臺中文創園區從臺灣酒類產業文化資產轉型為「臺灣建築、設計與藝術展演中心」，再依產業轉型後再利用規畫更名為「臺中文化創意產業園區」，公部門在經營管理發展策略上所面臨的問題，並探討其與規劃制訂的目標是否契合。本研究方法採用：文獻分析法、深度訪談法、田野調查法，主要運用Mommaas (2004) 之文創園區經營管理要素的五評估要點仔細探討，並且與以企業模式經營之臺北華山1914文化創意產業園區，從公私協力及經營策略兩層面比較其異同。
The government-owned-and-operated Taichung Cultural and Creative Industrial Park has been operating for 12 years since its establishment in 2005. It was originally a private-owned winery in the Japanese Colonial Era. The purpose of this study is to explore the developing and management problems the entrusted official managerial entity has been encountered and to examine whether the setting goals are achieved. Throughout its reviving course, the winery industrial heritage was firstly restored and designated as the Taiwan Architecture, Design and Art Center, then renamed to the current Taichung Cultural and Creative Industrial Park as the re-use project proceeds. The methodology applied in this study are literature analysis, in-depth interview and field research, with the intensive usage of the five essential managerial assessments specified by Mommaas (2004) in evaluating whether the planned goals for the park were duly achieved. For this purpose, the research also compared this industrial park’s operation with the contracted business operational model of the Huashan 1914 Creative Park in Taipei to see their similarities and differences. This study concluded that the operational development of the park has achieved its originally set goals. The winery industrial heritage has successfully restored and revitalized as the Taichung Cultural and Creative Industrial Park and played an exemplary model role for cultural innovative creativities in Taiwan. Exerting its cultural industry cluster function, the Taichung Park promotes well the cultural and creative design and product marketing activities, and thus, its cultural creativity roles are firmly enhanced. Keywords: Revitalization, Reuse, Public-Private Partnership, Cultural and Creative Industries, Industrial Heritage.
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