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A Study on Operation and Performance Evaluation of National Symphony Orchestra
This study aims to discuss the operation and performance evaluation of the National Symphony Orchestra (NSO) as well as its current predicaments and future development directions. The research starts with analyzing relevant documents to learn the NSO’s organizational architecture, operational management system and effectiveness, and performance evaluation system and results, and then, through interviews, further explores and analyzes its current difficulties and future development directions. The following are conclusions drawn from analyzing document contents and interview findings. 1.The NSO is positioned as a professional and artistic symphony orchestra, and adopts a dedicated music director system. 2.The NSO operates as an administrative legal entity with complete operations management system regulations and supervisory mechanism. Its revenues mainly come from government subsidies, and expenditures mostly cover personnel and performing costs. 3.The NSO was all rated “excellent” in performance evaluations from 2014-2018. Its performing quality and innovation growth were well recognized by evaluation members, yet still with room left for improving audience cultivation and financial structures. 4.Unstable government grants, high personnel expenses and performing costs, and growing difficulties in increasing box office, invited performance and sponsorship incomes are the challenges and predicaments the NSO has to face and tackle in stabilizing its financial structures. 5.Deeply cultivating Taiwan music market, continuously developing its local base of music fans, expanding its market presence in Asia, and building its own brand to further go international will constitute crucial directions for efforts the NSO should intensify in the next few years. Based on the conclusions, it has been proposed that the NSO confirm its position and maintain the stability of government subsidies. The NSO should also take the initiative to expand income sources, increase social participation, and boost brand visibility, so as to keep its sustainable development.
|Appears in Collections:||學位論文|
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