Please use this identifier to cite or link to this item:
A study on the travel motivation and riding satisfaction of Taiwan's round-the-island by Gogoro owners
The purpose of this study is to investigate the travel motivation and riding satisfaction of Gogoro owners around Taiwan. Questionnaires were collected for owners who had ridden Gogoro around the Island in Taiwan. A total of 417 questionnaires were collected, and 28 invalid questionnaires were excluded. The total number of samples were 389. The effective recovery rate is 91.5%. Relevant statistical analysis is conducted according to the recovery results. The research results are as follows: The majority of Gogoro drivers are male between 31-35 years of age. Most of them are white-collar workers. The average monthly income is between TWD 30,001-40,000. 60% of Gogoro owners are first-time round-the-island travel. 50% of Gogoro owners have installed equipment for electric locomotives around the island. The cost of installing equipment is mostly below TWD 10,000. Up to 90% of the Gogoro owners have successfully completed the roundabout. As the majority of Gogoro owners live in the northern region, about 60% of owners choose the counter-clock roundabout direction (Start from easy route to different one). Most of the days are 3-6 days. All the round-island trips cost less than TWD 5,000. Most of the owners prefer to ride the coastal road on weekdays. The tourism motivation around the island is the highest with "escape inducement". The satisfaction degree of riding is the highest in "vehicle satisfaction". There were significant differences in travel motivation among "whether to complete the tour of the main island of Taiwan successfully", "Whom they go with", "days spent on the tour of the island", "amount spent on the tour of the island", "personal preferred riding route" and "cost spent on accessories". There were significant differences in riding satisfaction among "age", "successful completion of the trip around Taiwan", " Whom they go with ", "personal preferred riding route", and "whether other equipment was installed for the trip". There was a significant positive correlation between Gogoro riders travel motivation and riding satisfaction.
|Appears in Collections:||學位論文|
Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.