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The Research about the Development of Management Competency Model of Branch Managers in Securities Industry: A Case Study of Y Company
The securities market is a key channel for listed companies to attract new capitals. It is also one popular wealth management and investment channel for the general public. However, the analysis of Taiwan's capital market size indicates that there are too many merchants providing similar products and services resulting in excessive competition. With no barrier for transferrable skills, there is frequent poaching for branch managers in the industry. The average age of the branch managers is high with more than half the population retiring within the next 5 years. The purpose of this study was twofold: (1) to confirm the core responsibilities and management competencies of the branch managers in the case study; (2) to take the case study as a reference to develop a management competency model for the branch manager in securities industry. The research methods used for this study included: (1) one case study, one company as the scope of research; (2) document analysis to obtain understanding of the company's organizational culture, its future development, and strategic direction; (3) core competency interviews to establish the first draft of the management competency model of branch managers in the case study; (4) expert questionnaire to confirm the core responsibilities of the management roles. Finally, development of management competency model for branch managers in the industry. This study summarized the core management competency of branch managers, which included 8 management competencies, and 48 key behavior indicators. The research results will be provided to the case branch as an evaluation reference for selecting managers of the training branch, and the foundation training and development.
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