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The business strategy of the small and medium‑sized tile agent : A single case study
Porter’s five forces analysis
strategic posture analysis
The vast majority of small and medium-sized tile companies develop different business types based on the customers they serve. A comprehensive procurement supply chain is the core value. Only when right strategies and management are conducted can higher profit be obtained. This study analyzed and investigated 17 completed projects of the case company in recent years. The research results were proposed based on project types, procurement process, product portfolio, and key success factors. The conclusions are as follows: 1. From the major business space clients, one should review the trade procedure and value creation procedure and from them, select target clients. 2. Clients who are design-oriented both before and after the outsourcing process are the key clients. 3. Decision concentration: small business spaces which simplify decision procedures and keep reproducing successful experience can make desirable profit. 4. Only by using creative product portfolio mixed with the case company’s self-produced or OEM products can a company raise above the red ocean market. 5. No matter which type of project it is, a key to success is to plot the design planning before the outsourcing procedure. The major point of this study lies in analyzing and organizing the project experience of the case company, thereby providing business strategies for small and medium‑sized tile company agents.
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