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Discussion on Marketing Model of E-commerce – Based on Content Marketing
長期以來，內容行銷相關的文獻研究以及報導總圍繞在我們週遭。從這些文章中 發現內容行銷模式變化快速，每年總有許多新的內容行銷議題竄起，例如這兩年興起 的 Instagram、KOL 等，每每總造成一股潮流風氣。
With the rise of the digital age, content marketing has become a leading marketing technology in the field of digital marketing communications, and uses consumer perspectives to build relationships by creating and sharing compelling content in social media to enhance their daily lives. Interested in the digital age, content marketing has become a leading marketing technology in the field of digital marketing communications, and uses consumer perspectives to build relationships by creating and sharing compelling content in social media to enhance their daily lives. For a long time, literature research and reports related to content marketing have always been around us. From these articles, we found that the content marketing model has changed rapidly. There are always many new content marketing issues starting each year. For example, Instagram, KOL, etc., which have arisen in the past two years, have always created a trend. Most of these documents are about the impact of content marketing and brand loyalty or purchasing power. However, few people have explored the development and feasibility of marketing in many content marketing tools. In fact, content marketing is in social media communication. There are many hidden data related to marketing, but they are always ignored. This research mainly explores the relevance of content marketing and e-commerce through content-related literature, as well as the influence of content marketing and its original audience.
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