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A Study on Art Nouveau Applying to Printing Pattern —Take the Consumer Mentality of the Modern Female for Example
From 1880 till 1910, Art nouveau became to display stripes and decoration beauty to have specific art style and trend to be the main purpose across the Europe and the United States. At that time art nouveau didn’t debut as a brand new art style, but it absorbed the foreign cultures and mixed multiple-time art features. It held the feelings to the old days and the prospect to the new era in the end of the century. Complicated feelings created art nouveau. Not only was it a style but also it was a trend of thought activity. It happened to be the time when the feminist movement first began and developed. Besides the women’s art education popularized and the female professional skills were cultivated and additionally the women’s consumption ability was raised, it created many posters and design taken women as the theme of art nouveau. The present study explores the features and the female images of art nouveau that time in those days. Moreover we use KJ Method and interviews to classify the performance methods of illustration image style. There are 9 classic Art nouveau feminine images in total. We realize how the women’s modeling was described. At that time people mainly liked to praise highly the stacked women and show the waistlines of their bodies. They also symbolize the women as the goddesses of the myths to create a sexy and secret atmosphere. The pleasant looks and magnificent floating skirt hems stand for self-liberation. What is more, there are even some women wearing trousers to ride bicycles to display the free new life as the styles and skills of showing female images of art nouveau. As time grows so rapidly, women’s ideas changes and the feminine self-consciousness, female lives and consumption connect more frequently than before. Not only do they construct their identities and class identity through consumption but also new women values link between female consumption and self-realization. Modern female consciousness promotes consumption motivations. There must be some outer forms of performance because of such objective facts. With literature reviews to explore the modern women’s culture psychology of consumption, the present study will look into the posters and patterns of art nouveau to obtain the classification performance of the classic female modeling features. Combining the modern female consumption psychological culture and thoughts, we can create printing pattern design with metaphor and decorative techniques. In the meanwhile the cloth printing will be shown among the clothing and life accessories. The concrete objects in life can blend into the ordinary users’ living range to perform individual style and taste. We can penetrate the metaphorical messages of art nouveau into our lives and make the users to have more normal thinking and understanding toward thinking phenomenon.
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