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管理學院
管理研究所
教師著作
教師著作
Permanent URI for this collection
http://rportal.lib.ntnu.edu.tw/handle/20.500.12235/76833
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Author
search.filters.author.王仕茹
1
search.filters.author.闕秋萍
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search.filters.subject.Argument quality
1
search.filters.subject.Advertising of self-referencing
1
search.filters.subject.Expreience appeal
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search.filters.subject.經驗訴求
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search.filters.subject.自我參照廣告
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2009
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自我參照廣告中的情感、經驗訴求與論點品質對廣告效果之影響
(
國立臺灣大學管理學院
,
2009-04-01
)
王仕茹
;
闕秋萍
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