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管理學院
管理研究所
教師著作
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教師著作
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http://rportal.lib.ntnu.edu.tw/handle/20.500.12235/76833
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How readers' perceived self-congruity and functional congruity affect bloggers' informational influence: Perceived interactivity as a moderator.
(
2015-01-01
)
王仕茹
;
Wang, Shih-Ju
;
Chiu-Ping Hsu
;
Heng-Chiang Huang
;
Chia-Lin Chen
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