Browsing by Author Chung-Chiang Hsiao

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Showing results 1 to 10 of 10
Issue DateTitleAuthor(s)
2014-06-01The Flexible Correction Model: Bias Correction Guided by Na鴳e Theories of Bias國立臺灣師範大學管理研究所; 蕭中強; Yi-Wen Chien; Duane T. Wegener; Richard E. Petty; Chung-Chiang Hsiao
2011The Effect of Argument Quantity on Product Attitude and Attitude Certainty蕭中強; Chung-Chiang Hsiao; 桑吉; Gediminas Sungaila
2011低涉入者如何受核心論點影響其產品判斷─處理流暢度之干擾作用蕭中強; Chung-Chiang Hsiao; 林佳霓; Chia-Ni Lin
2014台灣美妝品牌之數位行銷策略探討-以萊雅集團為例蕭中強博士; Chung-Chiang Hsiao; 吳依縉; YI CHIN WU
2014多重背景下之脈絡效果 : 解釋範圍重疊模型之延伸蕭中強; Chung-Chiang Hsiao; 呂則賢; Lu Tse Hsien
2015專家代言人與一般代言人進行跨領域多重產品代言對消費者產生偏誤修正之影響---以運動領域專家代言人為例蕭中強; Chung-Chiang Hsiao; 劉建貞; Chien-Chen Liu
2020建構社會企業永續經營商業模式之研究:以「孩子的另一扇眼睛」為例蕭中強; Chung-Chiang Hsiao; 洪昭閔; Hung, Chao-Min
2015旅遊目的地評價分析:日本觀光客至瑞典旅遊之決策因子研究蕭中強; Chung-Chiang Hsiao; Johan Mikael Bergsten; Johan Mikael Bergsten
2014雙重正價促發物對目標產品評價之影響蕭中強; Chung-Chiang Hsiao; 吳思穎; Szu-Yin Wu
2014雙重背景下之脈絡效果:正負促發物對產品判斷的影響蕭中強; Chung-Chiang Hsiao; 呂睿益; Lu Ruiyi Eunice